gocompare-logoThere’s been plenty of blogging going on in the last week - has Google penalised GoCompare again? Haven’t they?

It would seem really unlucky for Google to dish out yet another ban - a colleague of mine pointed out a day or two ago they’ve recently redesigned their main site.

I conducted a little research - they still rank #1 for their brand name “GoCompare”, however that famous search term “car insurance” sees them on page 2. Considering the severity of the penalty over a year ago, it’s looking more and more likely that the site redesign (and restructure) is actually the cause of the drop. Looks like my colleague could be right?

There’s certainly nothing about a penalty on Search Engine Land…